BLACK PLUM®


 PRIVACY POLICY 

Privacy Policy


We are sensitive to the scenario that we would be dealing with critical data and information, including your personal data that you may be sharing for availing the services. By using this website and providing your personal information, you consent to the terms of our online privacy policy and to our processing of such personal information for the purposes explained in this policy. By registering on the website or by subscribing to a product/service and providing your contact details (telephone, email, mobile number, shipping address etc), you agree that this action constitutes consent, for the purposes of the telemarketing laws, to receive information about products and services from BLACK PLUM®, being the exclusive licensee of BLACK PLUM® for manufacture and distribution of the BLACK PLUM® brand innerwear/leisurewear for Men, Women and Kids & all other products of BLACKPLUM® in India. You hereby consent to our contacting you pursuant to the business relationship established using the information you provide to us. Your personal data will be processed on the basis of your consent as per the Digital Personal Data Protection Act, 2023 (“DPDP Act”) unless the DPDP Act allows to process even without your consent. You reserve the right to withdraw your consent at any time as per the provisions of the DPDP Act. You acknowledge that such revocation will be effective only from the date we receive your request. We request you to read the Terms of Data Use Policy and to use it to help you make informed decisions.
If you have any questions or concerns regarding this statement, you can contact us at 01681-313662 (Monday to Saturday, IST 10:00 AM to 5:00 PM) or email us at contact@blackplum.in.

  • Privacy

    Your privacy is very important to us. We follow systematic and stringent procedures to protect the security of the information/data stored on our website. The information that you have shared on our website is stored in secure servers with encryption and can be accessed only for official purposes. Any of our employees who violate our privacy and/or security policies related to consumer data is subject to disciplinary action, including possible termination and civil and/or criminal prosecution.

  • Registration

    To sign up on our website, you are required to provide us with your contact number for the generation of OTP via SMS. Upon logging in through OTP, certain basic mandatory information, inter-alia, including your name, e-mail ID etc, shall be provided by you. Once the registration is completed, the shared contact number can be used to access your account every time you visit our website.

  • Information we collect and that you provide:

    We collect information that is either anonymous or personally identifiable. The anonymous information includes the pages you view on our website, the search terms you enter into our search utility, your IP address and the operating system, browser software and internet service provider you use, your referral website or source of origin and any other relevant information, in order to improve security, analyse trends and administer the website. Our analytic tools may also capture anonymous information such as your demographic and geographic information, with a view to assist us in improving consumer experience. We may collect your personal data upon your consent and use it only to ensure your smooth & uninterrupted access to all services offered on the website.
    The information we learn from consumers helps us personalize and continually improve your shopping experience at our website. Following are the types of information we may gather:

  • Information You Give Us:

    We receive and store any information including personal information you enter on our website or give us in any other way, including but not limited to name, gender, email ID, telephone number, mobile number, billing and shipping addresses, physical characteristics etc. You can choose not to provide certain information, but in such an event, you may not be able to take advantage of many of our features. We use the information that you provide for such purposes as responding to your requests, customizing future shopping for you, improving our website, and communicating with you. Consumer needs to fill in all the mandatory information for placing an order with us.

  • Automatic Information:

    We receive and store certain types of information whenever you interact with us. For example, like many websites, we use "cookies," and we obtain certain types of information when your web browser accesses www.blackplum.in or advertisements and other content served by or on behalf of BLACK PLUM® on other websites.

  • E-mail Communications:

    Registration to our services shall entitle us to send you promotional and transactional emails from us. Subscriptions to our newsletters shall entitle us to send you periodic newsletters and promotional emails. If you do not want to receive e-mails or any other communication from us, you may unsubscribe by clicking on ‘unsubscribe’ at the footer of any email received from us. Alternatively, you may also email us at contact@blackplum.in.

  • SMS Communications:

    Upon placing an order on our website, we shall be entitled to use your registered mobile number on the website to send transaction-related SMS to you, irrespective of DND (“Do not Disturb”) services being activated on your mobile. We may occasionally send promotional SMS to your registered mobile number. Consumer hereby authorises us to send transactional SMS to his registered number, even if the number is registered for DND service.

  • Information from Other Sources:

    We may also receive relevant information from other sources and use such information to provide a better consumer experience.

  • Payment Information:

    We do not take Credit/Debit cards or Net banking details on our website. On clicking the option Pay Now, you will be redirected to either Secure Payment Gateway or the Bank’s Net Banking website to complete the transaction. You will then be required to enter your relevant card details or net banking details on the page to complete the transaction. On successful completion of the transaction, you will be redirected to our website with your order details and order number being displayed.
    It is to be noted that we will not be storing any Bank related information on our records and none of our staff will hold or be exposed to this information.

  • Cookies

    It is not a mandatory requirement to accept cookies for using your account. However, cookies can be used to ensure a quick and improved shopping experience including entering your password OTP less frequently during a session. Cookies are files that will identify your computer/electronic device to our server as a unique user when you visit pages on our website. This will save you time while you are using our website since your computer/electronic device will already be identified as a unique user on our server. We use cookies only to ensure your improved shopping experience and not to obtain, store or use any other personally identifiable information about you. Our cookies are free from viruses and do not contain any of your personal details. You may configure your browser to prevent cookies from being set on your computer/electronic device. If you reject/delete the cookies, you may still use the website, but your ability to use some areas of the website may be limited and you may not be able to use certain features of the website. If you ever wish to delete your account, you may reach out to our customer care team to have your account deactivated. You may also encounter certain "cookies" or other similar devices on certain pages of the website that are placed by certain third parties. We do not control the use of cookies by third parties. We use cookies from certain third-party service providers for marketing and analytical purposes.

  • Server Logs

    In order to ensure easy and comfortable surfing on our website, each time you visit our website, the server collects certain statistical information. These statistics are only used to provide us information in relation to the type of user using our website by maintaining the history of pages viewed and at no point they identify the personal details of the user. We may make use of this data to understand as to how our website is being used.

  • Usage by Children

    We don't knowingly collect, maintain or sell products or services to people under the age of 18 or use personal information from our website about children under the age of 18. Children should seek the consent of their parents before providing any information about themselves or their parents and other family members online.
    You can visit this website without revealing any personal information about yourself. However, some pages on this website may require registration/Login to access. We collect this information to better understand your needs and provide you with better services. If you choose not to provide the information, you may still access the other pages of this website. To access certain services or offerings you may be requested for personal information to enable us to contact you from time to time by either email, mobile, postal mail or other means; to provide you with information about the products and services offered by us, special deals and promotions that may possibly be of interest to you; to measure consumer interest in our products and services; to customize the user experience; enforce the legal terms or any subscriber agreement which govern your subscription for services; perform market research; offer you extension of services; or to detect and protect against error, fraud and other criminal activity. While providing such information you accept that we may use personal information about you to improve the website, review the usage of the website, the content and design of the website, and improve our promotional efforts, product offerings and services.
    Should you need to update or correct the information you provided, you may log in to your Account and update the same from the “My Account” section.
    BLACK PLUM® at its discretion may update this policy from time to time and you are advised to read the policy every time you access our website.

  • Security

    We have in place appropriate technical and security measures to prevent unauthorized or unlawful access to or accidental loss of or destruction or damage to your information. When we collect data through our website, we collect your personal details on a secured server. The payment details are entered on the Payment Gateway’s or Bank’s page on a secured SSL. The data is transferred between the Bank and gateways in an encrypted manner.
    Though we are unable to guarantee 100% security, encryption makes it hard for a hacker to decrypt your details. You are strongly recommended not to send full credit or debit card details in unencrypted electronic communications with us. Except on the Payment Gateways page of your respective bank, you are requested not to submit or otherwise/send to the website/e-mail IDs provided therein or to any other IDs, your debit or credit card or any other banking details. We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of your information. As per our security procedures, we may occasionally request proof of identity before we disclose personal information to you. You are responsible for protecting against unauthorized access to your generated OTP and to your computer/electronic device.

  • Safety and Security Tips

  • Do not disclose your OTP.

    Keep your OTP which is generated while logging in private. Anybody who knows your OTP can access your account.
    Always log out when you complete an online session instead of closing the page.

  • Ensure your Personal Computer/Electronic Device is protected:

    Fraudsters may send genuine-looking emails that contain viruses. These viruses install malicious code on your computer/electronic device without your knowledge and extract your confidential information that you use to access your online profile/account etc.

  • Tips to bear in mind:

    Keep your computer/electronic device updated with latest anti-virus/anti-spyware software.
    Install a personal firewall on your computer/electronic device to protect your account.
    Do not click on links or open attachments in unknown or unsolicited (spam) emails.

  • With whom do we share your personal data?

    We disclose your personal data to external parties ensuring that all disclosures are in accordance with DPDP Act, Applicable Privacy Laws and to respond to lawful requests, court orders, or legal enforcement requirements.
    We may share your data with our affiliates, third-party vendors, service providers, contractors, or agents ('third parties') who perform services for us or on our behalf and require access to such information to do that work. We have contracts in place with our third parties, which are designed to help safeguard your personal information. This means that they cannot do anything with your personal data unless we have instructed them to do it. They also commit to protect the data they hold on our behalf and to retain it for the period we instruct.

  • How long do we keep your personal data?

    We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

  • What are your privacy rights?

    BLACK PLUM® would like to make sure you are fully aware of all your privacy rights which include:

  • The right to access: You have the right to request a copy of your personal data.
  • The right to rectification: If you believe that data, we hold about you may not be up to date, accurate or complete, you may contact BLACK PLUM® for a correction of that data. Upon receipt of this data, we will investigate and resolve the issue within 15 business days from receipt of your request. We make good-faith efforts to give you ways to update your data, although some changes require personal contact with a BLACK PLUM® representative.
  • The right to erasure or restrict processing of data: You have the right to request BLACK PLUM® to erase or restrict processing of your personal data, under certain conditions including proving that this data was reported to BLACK PLUM® by mistake but exercising this right may impact your access to some of our services.
  • The right to withdraw consent at any time (where processing is based on consent): Where we process personal data based on consent, you have a right to withdraw consent at any time by contacting our customer care.
  • The right to nominate: You have the right to nominate any other individual, who shall, in the event of death or incapacity of you, exercise your rights in accordance with the provisions of the DPDP Act.
  • The right to grievance redressal: You have the right to readily available means of registering a grievance with BLACK PLUM®. In the event of not being satisfied with the response from BLACK PLUM® to your grievance or receiving no response within seven days or such shorter period as may be prescribed, you may register a complaint with the supervisory authority in such manner as may be prescribed.
  • Terms of Use, Notices, and Revisions

    If you choose to visit this website, your visit and any dispute over privacy is subject to this Notice and our Terms of Use, including limitations on damages, resolution of disputes, and application of the laws of India.
    If you have any concerns about privacy at our website, please contact us with a thorough description, and we will try to resolve it. Our business changes constantly, and our Privacy Policy and the Terms of Use will also change, but you should check our website frequently to see recent changes. Unless stated otherwise, our current Privacy Policy applies to all information that we have about you and your account.